Marketing

Founders’ marketing approach mixes the discipline of Fortune 500 planning with the agility of entrepreneurship. Our strategic planning process will define your business objectives, segment your target groups, develop motivating messages for these targets, and plan actionable online and offline tactics to deliver results. Our mission is to create impressive new ways to breakthrough to your customers to increase business while maximizing the efficiency of your resources.

Founders’ Marketing Consulting Services include:

Target Research – Understanding your target is key. Founders helps you specify how each target group can contribute to your business objectives. We help you to define, quantify, and segment your target groups and understand their perceptions and motivations.  Our services include primary and secondary research studies, large and small, often in partnership with national research companies.

Marketing Planning – Our Founders’ team develops comprehensive, integrated marketing plans to reach defined targets and deliver on specific business objectives. Our Marketing Matrix plots recommended programs for each key marketing discipline, with messaging by target group. Plans integrate online and offline tactics, customized to your timetable and budget.

Branding – Founders’ consultants have launched national products for household names and new inventions alike. Our branding process is comprehensive and scalable, responsive to the timing and budget needs of each client. We lead you through internal discovery, target perspectives research, competitive positioning, brand messaging and tagline, and brand identity development – enlisting our agency partners for logo design and visual expression. The process can take 6 weeks or 6 months, depending upon your specific needs and budget.

Marketing Management – Founders’ consultants serve as out-sourced marketing management, running marketing projects, programs or departments within your organization. President, Jay Kerness, performs in this capacity for companies and agencies, regional and national.

Specialty Target Marketing – Founders also creates custom marketing programs. From publications to dynamic internet-based communities to product placement, these specialty programs offer fresh ways to reach your targets, adding creativity and often surprise to your marketing mix. Founders’ partner Lane Soelberg, our interactive program specialist based in Los Angeles, spearheads these efforts.

Advertising & Design – Beyond strategy, Founders can also implement.  For a majority of Clients, we expand our engagement to offer creative services from advertising and design to website development. Our creative and web development partners have developed creative campaigns and websites for some of the world’s biggest brands. Clients turn to our team as an effective alternative to the expense and bureaucracy of a big agency.