Experience

“You guys did an incredible job for us!”

William O’Neill, M.D.. Chief Medical Officer, University of Miami Health System

 

Our Founders’ team has decades of experience with top consulting firms and agencies (Booz Allen, Deloitte & Touche, Ernst & Young, KPMG, PriceWaterhouseCoopers, Leo Burnett, Arnold Communications) and as many years in the trenches with clients.  We have developed business plans for $500 million corporations, growth strategies for economic regions, organizational structures for health systems, launch plans for venture backed technology firms, and new brands for the Fortune 500 – to name just a few. Our client work spans more than 40 industries and two-dozen countries, and includes: Associations and Non-Profits, Automotive, Consumer Products, Defense, Early Stage & Startup Firms, Economic Development, Education, Government, Healthcare, Legal and Professional Services, and Science and Technology.

For more than fifteen years, we’ve helped our clients achieve successful results, including:

Alion Science & Technology – Our team helped this prominent defense contractor develop a go-to-market strategy to commercialize technology for the private sector. Our counsel spanned business strategy and organization, branding, marketing plan development, and in the trenches sales support including outsourced marketing management within the company.

American Association for the Study of Liver Diseases – We have been called upon by AASLD for several assignments over the years.  Most recently we advised the Executive Director on the organizational structure and staff assignments to meet the challenges of a modern, web-centric information delivery system for more than 3,000 member physicians and 20,000 attendees at the annual Liver Meeting.

American College of Cardiology – Our team created and launched a successful new international meeting for subspecialty physicians in cardiology.  We developed everything from naming and logo design to a comprehensive marketing plan, advertising and collateral materials.  The target audience included more than 20 thousand interventional cardiologists from around the world.

Court Appointed Special Advocates – When the Court Appointed Special Advocates of Fairfax County issued an RFP for a new advertising campaign, we responded with a recommendation not for design, but for research and strategy.  We examined the mindset and motivation of CASA volunteers – the special individuals who speak for adoptive and foster care children in the court system – and discovered a need for more information and better prospect screening.  Our work resulted in new messaging and a model for CASA recruitment, nationwide.

George Mason University – The Founders team facilitated the development of a new Mission Statement for the School of Management.  We conducted interviews and facilitated sessions with more than 30 faculty members, as well as the Dean and senior staff of the School.

Howrey, LLP – We served as strategic marketing partner and advertising agency for this top international law firm from 2001-2008.  During that time we developed and launched new positioning, and brand identity, and an acclaimed advertising campaign that ran for over five years.  Our team even placed the firm in a major Hollywood movie to promote Howrey’s reputation as an innovative leader in law firm marketing.

MITRE Corporation – We prepared detailed go-to-market strategies for two leading-edge inventions being commercialized by this unique national not-for-profit technology organization. MITRE has a federal charter to work in the public interest, supporting both domestic and defense related missions. Our work included market research, technology analysis, and plans for commercialization of new IP.

University of Miami Health System – We advised the senior leadership of the University and its Miller School of Medicine on building a new brand for all University of Miami medical services.  Now called the University of Miami Health System – UHealth – this new brand encompasses 3 major hospitals, more than a dozen specialized clinics, 1,200 physicians and 8,000 staff.  The project took more than three years and involved everything from naming the system, logo design, marketing and advertising campaign, and more than 100 design applications to launch new health system

U.S. Census Bureau – In partnership with Grafik Communications, we have led marketing strategy and planning for the Economic Census since 2005. The engagement began with research, brand positioning and creation of a new online portal for business information Our work continues today with research, strategy and marketing planning in advance of the next survey of American businesses in 2017.

WorthPoint Corporation – We drafted the business plan, prepared financial projections, created the name and brand positioning, developed a strategic marketing plan, recruited management team members, and assisted in organizing this startup business in the online marketplace.  To date WorthPoint has raised more than $7 million in venture funding – it is now the world’s leading online community for antiques and collectibles.